As 2018 Gets Under Way, Digital Ad Execs Are Worried About These Five Issues

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As 2018 Gets Under Way, Digital Ad Execs Are Worried About These Five Issues

The end of the fourth quarter and the start of Q1 are full of planning conversations with brands, agencies and publisher partners. While a lot has stayed the same – sadly, there is still an ongoing obsession over click-through rates – there are some interesting moves ahead for 2018. As I took a step back
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Business Solutions Architect for Trade Publishing

The Business Solutions Architect will play an essential role in the major technology transformation being undertaken by Scholastic. This person will provide enterprise-wide architecture and engineering leadership for the technology services delivered to the Trade Publishing business at Scholastic.
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Bodleian Library Publishing

Bodleian Library Publishing has a diverse list of children's, gift, general interest and scholarly books on a wide range of subjects drawn from or related to the Library's rich collections of manuscripts, rare books, maps, postcards and other printed ephemera. The list focuses on literature, history, the arts,
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Snakes Alive! New Books Highlight Serpent-Handling Preachers

Thomas Wells, acquisitions editor at University of Tennessee Press, said Duin's book is the fourth snake-handling title for the house. The book, he said, fits the publisher's mandate to publish books about religious history and about the American South where snake handling churches date to the early
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Religion Book Deals: January 24, 2018

President Jimmy Carter will publish a new work on faith with Simon & Schuster, called Faith: A Journey for All. Alice Mayhew, v-p and editorial director of the Simon & Schuster imprint, acquired U.S., Canada, and open market publishing rights from Lynn Nesbit at Janklow & Nesbit Associates. The book
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ABA Urges State Department to Investigate Abduction of Chinese Bookseller

On Monday, January 22, the American Booksellers Association sent a letter to the State Department urging it to investigate the abduction and disappearance of Gui Minhai, a Chinese-born Swedish national and bookseller associated with Mighty Current publishing house. “The continued harassment
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There is a hero in us all

What is the definition of a hero? Do you know any? Are you a hero? Do we need more of them? Singer, songwriter and author Ellis Paul believes we do need more heroes and that there is one inside each of us. The first line of Paul's song “The Hero In You” says: “Everybody's got a story, of all their
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From the tracks to the werecats, author Mark Engels delves into multi-genre fantasy

MARK ENGELS: Many of my college friends complained about writing and composition, but I came to rather enjoy it. I excelled at technical writing early in my career, also about the time I began creative writing. Those first pieces were “fan fiction” for various anime and manga I'd come to know and love.
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Google Gives Publishers Option To Relinquish Control Of Ad Creation

The company is giving publishers an option to not only relinquish control of AdSense native in-feed ads, but to send and receive payments electronically. Publishers that want to run Google AdSense native in-feed ads on their sites can opt in to have Google's machine-learning platform take control of the
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Publishing opportunity

Scott E. Hendrix of Carroll University (USA) will be editing a volume of the “cultural history of the universe” with a focus on the middle ages. The chapters I need authors for are below: 1. Theories of the Universe. 2. Models of the Universe. 3. The Universe and Human Destiny. 4. The Built Environment. 5.
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Ursula K. Le Guin Proved That Sci-Fi Is For Everyone

Over the course of a 77-year writing career (she pitched her first story when she was 11), Ursula K. Le Guin became one of the most influential American science fiction and fantasy writers. Unfortunately for the world, that long career ended on Tuesday, when Le Guin died in her Portland, Ore., home at
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Which judge is the best writer?

When my writer's block is especially bad, I have found that doing something creative (sewing, knitting, refinishing furniture) helps. It seems that I have a limit of how much verbal activity my brain can handle before it shuts down until I've spent time doing nonverbal activities. I don't know if there's any
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Irdeto acquires Denuvo in bid to provide better protection to game publishers

The partnership between Irdeto and Denuvo brings together decades of security expertise that the companies say will help prevent revenue loss for game publishers and disrupt undesirable cheating in the gaming environment. Denuvo will continue to operate as usual with all staff retained and the
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