US Publishers: $15.8B Annual Revenue Lost To Ad Blocking

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US Publishers: $15.8B Annual Revenue Lost To Ad Blocking

OnAudience.com estimates a loss of more than $15.8 billion in publisher revenue, up from nearly $11 billion last year. The U.S. contributes just under
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Hearst doubles volume of Snapchat Discover content based on strong engagement

Hearst's expansion contrasts with moves by publishers such as CNN and Comedy Central, which have reduced Discover posts to focus on producing
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How Facebook broke America

Facebook's uncanny method is to trickle enough traffic to publishers so they chum it constantly with Facebookish content, but not so much that
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Moving Media Forward: Tackling Brand Safety & Media Transparency

New suppliers aggregated this inventory and made it biddable – helping publishers sell impressions that otherwise wouldn't exist, aka leftovers – not
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Global acquires US-based digital ad sales company AudioHQ

Publishers with inventory already on the AudioHQ roster include Slacker, Major League Baseball, TuneIn and SoundCloud. In 2016 AudioHQ
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