Countering header bidding, Google drops its 'last look' advantage
Countering header bidding, Google drops its 'last look' advantage
The increasingly popular practice of header bidding arose largely because publishers were unhappy that Google gave its own DoubleClick Ad
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Canada's University of Regina Press: More Than the Little Publisher on the Prairie
Though URP is an âupstart publisher,â in the parlance of Bruce Walsh, Regina's publisher since its founding, that hasn't stopped it from publishing six
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Publishers Did Marginally Better in 2016
Four of the five large publicly held trade publishers managed to improve their operating margins in 2016 over 2015, despite generally weak revenue
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