Countering header bidding, Google drops its 'last look' advantage

No Comments
Countering header bidding, Google drops its 'last look' advantage

The increasingly popular practice of header bidding arose largely because publishers were unhappy that Google gave its own DoubleClick Ad
See Original Article

Canada's University of Regina Press: More Than the Little Publisher on the Prairie

Though URP is an “upstart publisher,” in the parlance of Bruce Walsh, Regina's publisher since its founding, that hasn't stopped it from publishing six
See Original Article

Publishers Did Marginally Better in 2016

Four of the five large publicly held trade publishers managed to improve their operating margins in 2016 over 2015, despite generally weak revenue
See Original Article

Categories: Uncategorized

Leave a Reply

Your email address will not be published. Required fields are marked *